Work / Viper Srt

For the launch of the 2015 Dodge Viper SRT, I was contracted to do some concept work around how a new car builder interface could look.

The aim of this interface was to make the car the stand out. This was done with some dramatic lighting and a modern but very minimalistic interface.

The snakeskin color picker was a way to make color selection a little less overwhelming. The SRT could be painted in just about any color, so this two step color process made it easier for a customer to decide on a shade of paint.

Car Builder Color Selection

Color Selection Detail